Heidi Five Studio

“The Godfather of Green”

admin — Wed, 07 Sep 2011 16:47:21 +0000

For the past several years, I’ve designed infographics for numerous books by leading Green Building author Jerry Yudelson. So it was no surprise to find an interview with Jerry Yudelson in the September issue of Wired titled “Godfather of Green.” Jerry offers up his thoughts on the future of green building and the technology that can make it a success. While not surprising, it’s always exciting to find clients getting national press for all the hard work they’ve put into their business. Congrats Jerry! Check out the article here.

Letterpress Love

admin — Thu, 14 Apr 2011 16:54:37 +0000

Let’s face it, when you’re designing for other people the last client on the list to design for is yourself–hence the two or more years it has taken me to finish the monumental task of designing a business card for my studio.

I’ve always had a fetish for anything letter-pressed, whether it’s a wedding invitation or a beer coaster, but one thing I knew from the start is that I wanted my card to be special and memorable.

Trying to keep the printing costs down, I decided on a one-color card; however the less frugal side of me wanted to fully utilize the powers of the letterpress and use “blind letterpress,” which creates an impression without any ink. To create a deep impression on both sides, Alex at Dolce Press suggested I use two 110# cardstocks and paste them together so that the deep impression wouldn’t show through to the other side. This makes for one hefty biz card.

My finished cards arrived this weekend and it’s love at first site! Having never used Dolce Press I really wasn’t sure what to expect, but they definitely exceeded my expectations. I can’t stop fondling my cards. Oh… sorry maybe that’s another site.

My cat, Sookie, made it into the shot as well. We both were searching for the perfect spot of sunshine.

Perfume and Wine.

admin — Wed, 09 Mar 2011 20:20:39 +0000

Coming soon to a store near you, Salud Scent Studio’s Eau de Luce, perfume inspired by wine. Kelly Jones, proprietor of Salud Scent Studio, gave me the task of researching various wines, wine labels and perfume packaging for the upcoming redesign and rebrand of her fragrances inspired by wine. So you want me to drink lots of wine and peruse the perfume counter for gorgeous bottles and packaging? Sounds like hardwork, huh?! Here’s a glimpse at the new logo.

All press is good press

admin — Fri, 10 Dec 2010 15:32:45 +0000

Yay! PDN (Photo District News) wrote a feature article on the ad campaign that Jackie Alpers, Melanie Sutton and I put together for La Encantada. Check out the article here.

Congrats to Xoom NYC on their 1st Anniversary

admin — Tue, 23 Nov 2010 19:24:27 +0000

Xoom NYC, as of November 23rd, 2010 has now been open one year. Congratulations!! To celebrate Xoom NYC’s one year anniversary, Jennifer the owner of Xoom NYC asked me to design an email blast letting her customers know about the celebration’s happenings and specials today, marking this special occasion.

The 2010 Holidays are near….

admin — Tue, 16 Nov 2010 18:26:12 +0000

Once again, its that time of year. Time for the joy and stress of gift-giving for the Holidays. To lessen that stress, La Encantada has offered up suggestions to make giving (and receiving) more enjoyable. Of course not everyone has the monetary means to afford Tiffanys but there are other options like the Humane Society’s outpost called Pawsh. Check out this recent advertorial that I designed for La Encantada. I had the pleasure of working with the ever stylish Melanie Sutton and the fabulous photographer Jackie Alpers. Also the male model is a one of the coaches for the Chicago White Sox. He kinda reminds me of Roger Sterling from my favorite show Mad Men.

Drink Congress

admin — Thu, 19 Aug 2010 19:50:51 +0000

Aaron Defeo, the head barmaster of Hotel Congress & Maynards Market & Kitchen, asked me to design an old-time-y poster for his bar’s “motto.” The design was so successful that it’s been turned into a t-shirt as well. I might add, a great motto as well!

Ode to Alice Waters: A Night at Chez Panisse

admin — Thu, 19 Aug 2010 15:41:27 +0000

Maynards Market & Kitchen on Wednesday August 25th celebrates Alice Waters and her restaurant, Chez Panisse, with a six course wine dinner based on her philosophy of sustainable and local ingredients. The poster design by Heidi Five Studio is an homage to David Lance Goines who has designed posters for Chez Panisse for over 30 years.

Green Building Book Illustration

admin — Mon, 28 Jun 2010 16:34:41 +0000

Here’s a sample of one of my latest illustrations that I’ve had the pleasure of designing for Jerry Yudelson’s book Dry Run: Preventing the Next Urban Water Crisis which is sold right here.

2010 New Orleans Poster

admin — Sat, 22 May 2010 22:06:18 +0000

The 4th Annual Night of New Orleans at Hotel Congress is upon us. New year, new poster design.